Since its inception in 2009, the MEIYI Grand Prize IP has been refined over more than a decade and has long been recognized as an industry barometer, gaining unanimous recognition from both within and outside the industry. With the authoritative influence of the global innovation resources and the complete industrial chain of the CBE China Beauty Ехро, the list has selected thousands of products covering all categories and has now become one of the most authoritative awards in China's cosmetics industry. On May 22, 2024, the 28th China MEIYI Fashion Gala was grandly inaugurated at the Kerry Hotel Pudong, Shanghai! The KC Inner Bella Purifying Massage Cream won the CBE MEIYI Style Award!